Case StudyDesigning a cross-device SaaS for retail employee onboarding and mentorship

Challenge

A retail-focused startup needed to design and validate a new SaaS product suite to support employee onboarding, mentorship, and communication across store locations. Their users included a wide range of digital comfort levels—from tech-savvy managers to frontline workers unfamiliar with mobile apps. The platform needed to work seamlessly across phones, tablets, and laptops, offering a simple, intuitive experience without training or manuals. The stakes were high: the client needed feedback from target users and compelling visuals to secure funding and align development efforts.

Solution

Planorama delivered a rapid, user-centered design process focused on simplicity, flexibility, and device versatility:

• Onboarding Designed for Everyone: We created welcoming, easy-to-use mobile workflows that supported both novice and experienced app users—reducing the need for training and support.
• Multi-Device Optimization: Interfaces were tailored for phones, tablets, and desktops, enabling store managers to assign training and communicate with employees regardless of their devices or locations.
• Minimalist, Purposeful Design: By focusing on clean, task-oriented interfaces, we ensured every user interaction was intuitive and streamlined—removing barriers to engagement and retention.
• Prototype-to-Dev Workflow: We delivered high-fidelity, clickable prototypes that could be tested with prospective customers and demoed to investors. Once validated, we authored complete dev-ready documentation and test cases to hand off to the development and QA teams.

Outcome

The results delivered significant time and cost savings while driving excitement from both customers and stakeholders:

• 6+ Months of Time Saved: Early feedback from prototypes helped align product direction before development began—preventing costly pivots and delays.
• Hundreds of Thousands Saved: Avoiding premature development allowed the client to invest more strategically, using validated designs to guide implementation.
• Investor and Customer Excitement: The prototypes impressed investors and resonated with prospective customers, confirming demand for the product.
• Fast MVP Delivery: With UX validated and dev-ready assets in hand, the client’s engineering team efficiently built mobile and tablet MVPs that reflected real-world user needs.
• User-Centered Foundation: The final product suite launched with confidence, delivering a frictionless onboarding experience that increased adoption and reduced support needs.

Planorama’s end-to-end design and documentation support helped this client go from idea to execution-ready with speed, confidence, and customer validation built in.