Case StudyDesigning a Web3-ready music collaboration platform for creators, producers, and fans

Challenge

Our client set out to build a Web3-powered platform for music collaboration—one that would allow musicians, producers, and fans to interact seamlessly across locations and devices. But the market was crowded with fragmented tools: some focused on production, others on distribution or community, and very few addressed the full end-to-end creative workflow. The client needed a distinctive, investor-ready product experience that showcased their platform’s unique position—and they needed it before a single line of code was written.

Solution

Planorama began with competitive benchmarking and user research to identify opportunities for differentiation. Key components of our work included:

• Landscape Analysis & User Research: We evaluated adjacent music tech platforms to understand what problems were being ignored and what users still needed. Interviews with musicians, producers, and fans revealed valuable unmet needs that informed core feature prioritization.
• Persona-Specific UX Design: We identified distinct use cases across three user groups—creators, producers, and fans—and designed tailored workflows and interfaces for each:
  • Desktop-first for creators: Musicians needed robust organizational tools and creative features on their computers.
  • Mobile-first for fans: Fans wanted quick access to artist updates, previews, and interaction.
  • Flexible access for producers: Producers moved between devices and required seamless transitions and in-progress project views.
• High-Fidelity Prototypes: We delivered clickable, high-fidelity web and mobile prototypes complete with design documentation, inspectable CSS, and dev-ready UI assets—accelerating the development timeline and making the product vision tangible.

Outcome

Planorama’s work enabled our client to secure investor confidence, accelerate development, and generate early excitement among creators and producers:

• Investor Buy-In: The polished prototypes were met with enthusiastic feedback from investors, who praised the clarity, completeness, and forethought of the design. Several remarked they had “never seen a more well-thought-out software concept” at the pre-development stage.
• Accelerated Development: With dev-ready assets and a detailed UX blueprint in place, the client’s engineering team began implementation immediately, saving time and reducing ambiguity.
• Industry Credibility: High-profile artists and producers expressed strong interest in the platform, citing its ability to keep collaborative projects organized and on track—something existing tools failed to deliver.
• Positioned for the Future: The platform’s foundation supports emerging models of digital rights and creator economies, enabling scalable growth as new monetization and engagement models evolve.

Planorama delivered more than UX—we helped shape the product’s market fit, investor narrative, and development velocity, setting the stage for a successful Web3-era platform launch.