Case StudyUnifying retail fuel operations: A cohesive enterprise SaaS platform

Challenge

A retail petroleum technology provider had acquired several enterprise software products, each with its own backend systems and inconsistent user interfaces. This fragmentation created inefficiencies in administration, user onboarding, tenancy management, and support. Additionally, inconsistent branding and disjointed user experiences across the software suite led to customer confusion and increased support costs.

Solution

Planorama Design partnered with the client to architect a single, unified SaaS platform. Our engagement as their long-term design team included:

• SaaS Administration Consolidation: We merged diverse systems into one cohesive administrative backend, centralizing user onboarding, access control, and ASP (Authorized Service Provider) management.
• Self-Service UX Design: We created intuitive workflows that enabled customers to self-manage key operations, reducing reliance on support staff.
• Design System & Style Guide: A comprehensive UI component library and visual style guide ensured consistency across product teams and accelerated frontend development.
• Dev-Ready Documentation: Every feature included detailed user stories, high-fidelity UI/UX designs, and thorough test case documentation, enabling faster development and QA cycles.

Outcome

Planorama Design’s engagement resulted in a comprehensive transformation for the client’s enterprise SaaS platform:

• Accelerated Development Cycles: Dev-ready user stories, UX/UI designs, and test documentation eliminated ambiguity and rework, enabling development and QA teams to move faster with fewer iterations.
• Lower Engineering Costs: Upfront investment in clear requirements and tested designs reduced downstream development effort, cut support needs, and minimized bug-related expenses.
• Faster Time to Market: Streamlined collaboration between product, design, and engineering helped new features move swiftly from concept to release.
• Consistent, Scalable UX: A unified design system and component library ensured every product team could build aligned, professional interfaces—accelerating future development and maintaining brand integrity.
• Improved Customer Experience: With a simplified administration interface and intuitive workflows, end users and administrators gained greater self-service capability, leading to higher satisfaction and fewer support requests.
• Operational Efficiency Across the Suite: Centralized administration tools enabled better oversight, cleaner tenancy management, and a more cohesive platform for both internal teams and customers.

By delivering structured requirements and thoughtful UX design, Planorama not only modernized the product experience but also enabled sustainable development velocity and long-term cost savings across the organization.