About Us, Senior Product Acceleration

What we do

We embed a senior, pre-aligned team upstream of your engineering sprints to structure requirements, validate AI feasibility, and produce build-ready specifications your developers can execute against immediately. No ramp-up period, no junior handoffs, no organizational boundaries between us and your team. We work in your tools, on your cadence, as members of your team.

The work we produce doesn't leave with us. Requirements, system diagrams, workflow documentation, and test strategies become permanent institutional knowledge inside your organization. And because our founder has spent nearly three decades inside semiconductor, hardware, and enterprise software engineering, your engineering leaders will find us in the conversation, not outside it.

Our Philosophy

How we think about design

The deliverable is not the point.

We produce requirements, designs, and documentation, but those are inputs to your engineering team, not proof of our effort. Every artifact exists to solve a specific business problem. We don't waste your time building artifacts just for their own sake.

Embedded, not external.

We don't send files over a wall. We are in your meetings, work in your tools, and groom your backlog. There are no handoffs across organizational boundaries because there are no organizational boundaries between us.

A screen is never just a screen.

Every interface decision has an architectural consequence. We design for how entire systems behave: edge cases, permission models, state management, and integration points, because that's what your engineers will actually have to build.

The goal is to make ourselves unnecessary.

Everything we build belongs to you. Our documentation is structured for long-term institutional value, not consultant dependency. When the engagement ends, your team should be more capable than before we arrived, not more reliant on us.

Leadership

The team behind Planorama

Senior professionals with deep experience in enterprise software, AI, and product design.

Matt Genovese

Founder and CEO

Computer and Electrical Engineer with a 30 year product development career in high-tech, spanning semiconductors, hardware, IoT, IT and enterprise solutions. Relentless focus on solving real problems and de-risking project success.

Cristian Souza da Silva

Director of UX Research

Seasoned design team leader and mentor, leading enterprise product research through discovery, prototyping, and final delivery including detailed user stories for smooth development team hand-off.

Thiago Candido

Director of AI Research & Development

Both a seasoned AI leader and professor, he has well over a decade of hands-on experience in the technology sector spanning software development and machine learning consultation for startups and enterprise companies.

Hugo Tognolo

Director of User Experience Design Practice

Seasoned leader of enterprise software product design teams for multi-million dollar projects, with industry experience spanning crypto, insure-tech, oil & gas, retail petroleum, cybersecurity, and online learning verticals.

FlashQuery

We built the AI infrastructure, not just the design.

Most AI consultants design features and hand them off. We went further and built the production infrastructure ourselves. FlashQuery is an AI control plane we incubated to solve the exact problems our clients kept running into: model-agnostic orchestration, governance controls, and production-ready deployment without vendor lock-in.

This matters to you because our AI recommendations come from people who have shipped AI in production, not just designed for it. When we tell you a feature is feasible, or flag that an approach won't scale, we're speaking from direct infrastructure experience — not theoretical possibility.

Learn more about FlashQuery

Let's talk.

Tell us what you're working on. We'll give our honest perspective, and share how we've helped similar teams address their challenges.

Schedule a Discovery Call

Not a design agency. Not a dev shop. Something better.